The Shrine

Designer: Novotni Loredana

Photo: Soós Attila

Make up: Ligia Chira

Model: Andra Buicu

Location: Lighthouse Studio - Cluj Napoca, Romania

Lighting equipment: www.photosetup.ro/ref187

Assistants: Bethlendi Tamas, HoZo, Tamas Zoli 
http://pintograf.blogspot.ro/2012/06/nud-pornografie-arta.html

Feature: Why So Red?: Romanian Fashion

http://whysored.blogspot.com.es/2012/04/romanian-fashion.html

Taylor Merkley about ´SacRED´:


              ´´I really like it.  It's so beautiful and anthropological.  While that's marinating in your head, give a gander to these photos, which do a phenomenal job of communicating those concepts in the clothes.  Reader, I am warning you that I will get pretty graphic in my descriptions of blood, so if that freaks you out, don't read the text.  I'm going to start with what I feel is conceptually the "beginning" of the collection.  As far as I know, there's no order, but here's how I make sense of it all.
           Notice the smooth texture of the leather and how it drapes over the crocheted skirt, which has an amazing texture to it.  I've dealt with a lot of blood in my lifetime, and this connective tissue (it is--look it up!) goes from liquid and slippery to clotted and tangled.  It almost seems like a life until itself.  It connects and forms new tangles and relationships.  If you look at the two pictures, you will see that the leather has texture to it as well, a texture that does not come into being until it reaches a clotted state.  It also mimics the visual of veins and arteries, representing the state of contained, living blood, which is liquid.
             The liquid state (the leather portion) slides over the clotted (crocheted) portion.  It looks like the skirt is revealed by the absence of the liquid, that there's a relationship between them. 
         Aha!  But there's more!  This dress, with its exaggerated  illium (hip) bones.  Considering these clothes are intended for a woman, the exaggeration of the hip bones is a reference to fertility and life.                              
           Human reproduction throughout all cultures has a spiritual element to it, something that ties us mere mortals with the gods above/around.  The pelvis is the fountain of life, where it springs forth to bring new blood and new cries.  When there is no life, we bleed, when there is life, the blood lives in the child.  The hip area of the dress is a combination of smooth and texture, which I see as that dual nature of the uterus.  The skirt coming from underneath is smooth ending is textured strings, which continues the idea of the pelvis as a fountain of life and blood and ties it with the idea of liquid vs clotted.

           Her collection also touches on the sacrifical aspect of blood.  You could also see these long skirts as symbolic of that ritualistic blood letting.
In this dress, we see that its wholly textured with the illium bones in a structured pattern, showing the organization of life, but in a clotted state (perhaps when it has exited the body? perhaps a symbol of injury?).  This dress is also added onto with the same skirt that begins smooth and ends textured, perhaps more clearly drawing parallels to the sacrificial importance of blood. 

             I noticed that the model always has her wrists turned out (an easy way to blood let) and is leaning back to show submissiveness.  This is not an accident since all the pictures have the same pose.  In many of them, the model's eyes are closed, which may signify the connection to death.  However, the dresses in conjunction with the skirt have a less passive (dead looking) model.  It seems that by releasing the blood, there has been life and power gained.

              I have no confirmation that I'm right on any of this, so this is a mere interpretation.  I'm doing some sort of art criticism on this blog, but I do not pretend to be any sort of expert crowned with a degree or a whole of experience; just an enthusiast who read a lot, thinks a lot, and thinks systematically at that.
               I think this collection is powerful and full of rich symbolism. ´´

www.welovecouture.ro

Colecţia ´´Suppraportenrelief´´ acum pe www.welovecouture.com. 

Shop it here: http://www.welovecouture.ro/loredana-novotni/

Suppraportenrelief

           ´´Supraportenrelief´´ este o mini-colecţie inspirată de lucrările artistului Josef Hoffmann. Colecţia este una  prêt-à-porter pentru ocazii speciale, unicat şi cu detalii couture lucrate manual. Rochiile marcheaza talia, denotă eleganţă şi conferă corpului o siluetă impecabilă, sculpturală. 

           A fost creată special pentru magazinul online  www.welovecouture.ro . 

         Este disponibilă  începand cu luna aprilie aici:  http://www.welovecouture.ro/loredana-novotni/

Model: Laura Macarie

Detalii: 

Spring - Summer 2012

               Colecţia este una  prêt-à-porter , unicat şi cu detalii couture lucrate manual. A fost creată special pentru două magazine cu care voi colabora din această primavară : Pinkcat Conceptstore din Galaţi şi Moja online store. Este disponibilă în cele doua magazine începand cu luna aprilie.

              În spatele şedinţei foto se află o  tânără echipă spaniolă cu care am avut ocazia să colaborez aici în Spania. 

Designer: Loredana Novotni

Photo: Verónica Ulloa

Models:  Xènia Xèni,  Saray Adrian Lopez,  Imana Ferrer,  Maxim Mg 

Make-up:  Pilar Ortiz

Location: Parque Ribalta, Castellon de la Plana,  Spain

Bloody Princess

Making of ´´Bloody Princess´´

´´Bloody Princess´´ a pornit de la ideea unui experiment si o vizita la un castel vechi. Povestea acestui proiect o gasiti aici: 

http://pintograf.blogspot.com.es/2012/03/bloody-princess-triton-flash-test.html?spref=fb

Designer: Loredana Novotni

Photo: Soós Attila
Model: Aubergine Alex
make up: Ligia Chira
Assistants: Carmen Orasanu, Laura Pünkösti, Zoli Horvath, Zoltan Mihaly, Szilard Vincze, Bethlendi Tamas, Lorand Bartha, Gyergyai Botond.
Equipment: Photosetup Focusing Quality