ONLINE SHOP

20.03.2012

´´Introducing Black ´´ Fashion Shows

Festivitatea de Premiere ´´EXPO MARATON´´ 2011
Eveniment: Festivitatea de Premiere ´´Expo Maraton´´ 2011
Locatie: Casa Matei, Cluj-Napoca









Miss Universitas 2011
Eveniment: Miss Universitas 2011
Locatie: Casa de Cultura a Studentilor, Cluj-Napoca
Presa: http://www.e-wow.ro/news/events/miss-universitas-2011-events/prezentari-de-moda-si-dans-la-miss-universitas/







24.02.2012

Go For It!






Fotograf: Orsolya Balint
Editare: Orsolya Balint
Designer:Novotni Loredana
Model :Vanesa Oros
Locatie: Level6 Studio Cluj-Napoca

18.02.2012

A Dress To Kill For







Designer: Loredana Novotni
Photo: Attila Soós (Pintohorse Photography -http://www.pintograf.com/ )
Model:Andra Bob
Assistants: Bethlendi Tamas, Horvath Zoltan
Location: Hotel Continental Cluj-Napoca



21.12.2011

Loredana Novotni WIP






            Work in Progress înseamnă pentru studenţii programelor de Master Design Vestimentar  la UAD Cluj înţelegerea şi asumarea evoluţiei avantgardei problematicilor de cercetare ale domeniului şi în special fenomenului fuziunii formelor de Artă şi Design. Prin studierea contextului în care urmează să se dezvolte munca lor ei experimentează, dezvoltând o dată cu o practică artistică şi de proiectare abilităţi de a reflecta critic asupra propriei opere şi a creaţiei într-un sens mai larg.
            Interdisciplinaritatea şi fuziunea formelor de artă şi design, noile tehnologii, frontierele dintre arte şi alte domenii reprezintă dimensiunile cele mai provocatoare ale creaţiei contemporane.
            Cercetarea vizează cu predilecţie interogarea relaţiei dintre ARTĂ, DESIGN şi SFERA PUBLICĂ reflectate în exigenţele specializării şi cu peisajul conceptual şi perspectivele evoluţiei acestuia.




ENGLISH:
            Work in Progress means to the MA in Fashion Design students of UAD Cluj to understand and assume the evolution of avandgarde research issues of the domain of studies, and especially the fusion of Art and Designs forms. Adressing the context where their career is about to develop, they undertake experimental work developing project based design and artistic practice, critical self reflecting abilities, contextualising their work in a wider social and professional frame.
           Interdisciplinarity and Art and Design forms fusion , new technologies, frontiers among Art and the other domains were the most provocative aspects of contemporary creation.
          The main stream of the research reflects the relation in between Art, Design and the Public Sphere reflected in the disciplines and related to the evolution of the conceptual landscape.

14.12.2011

Fashion Pixel Feature


Un articol despre mine si despre colectia mea de masterat , SACRED, pe Fashion Pixel. Click pe link pentru a citi articolul intreg.
ENGLISH
A feature about me and about my MA  collection, SACRED,  on Fashion Pixel. Click on the link below to read the whole article:





26.11.2011

Shapes of the soul- Mihály Zoltán, Erdélyi Figyelő, TVR Cluj








Designer: Loredana Novotni
Concept & Photo: Zoltan Mihaly
Model: Daria Blanariu
Hair: Biro Eniko
Making-of photo: Carmen Orasanu
Making-of video: Bethlendi Tamas 
Assistants: Horvath Zoltan, Soos Attila

19.10.2011

Presa: GHEISA by Loredana Novotni in revista ´´Ce se intampla doctore?´´

 O creaţie din colecţia Gheisa by Loredana Novotni a apărut într-un pictorial în revista ´´Ce se intampla doctore´´ în septembrie 2011. 


ENGLISH:
A design form the collection Gheisa by Loredana Novotni featured in a photoshooting in romanian  magazine´´Ce se intampla doctore´´ from septembre 2011.


 http://www.welovecouture.ro/loredana-novotni/imbracaminte/lenjerie/cocktail-body/





15.10.2011

Loredana Novotni on ´´The Fashion Brewery´´

    Un articol despre mine,  despre colecţia mea de masterat, SACRED, şi despre colecţia mea de licenţă, SAILOR LOLITA , pe  ´´The Fashion Brewery´´. Click pe link pentru a citi articolul întreg.

ENGLISH
      A feature about me and  my MA  collection SACRED and about my BA collection SAILOR LOLITA ,  on ´´The Fashion Brewery´´. Click on the link below to read the whole article:



´´Meet one of Romania’s emerging fashion designers. She’s got a flair for the unusual and manages to create her clothes based on compelling themes and historical research. Loredana Novotni is versatile and is definitely a person of interest. Rather it is her moody SACRED collection or her youthful ‘Sailor Lolita’ collection, Loredana manages to strike the right note. Why we HEART Loredana: She really knows how to experiment and is not afraid to take a risk. Her risks pay off because her collections are gorgeous, sometimes hauntingly beautiful, and always well executed. The Fashion Brewery presents one of Romania’s new stars… Get to know Loredana Novotni. Loredana Novotni fuses art with fashion with her new SACRED collection.``


´´‘Sailor Lolita’: Sexy on the High Seas


For those of you who may want to explore one of her lighter collections. Loredana Novotni’s Sailor Lolita collection is the perfect choice. It is fun, youthful, sexy, and charming to say the least. I LOVE this line because it is whimsical but also sleek and modern. Many of the items are ready to wear and I wish they were available in a US retailer. Loredana Novotni is a shinning star who will only grow brighter as her body of work increases.


http://www.thefashionbrewery.com/
BY TELENA CASSELL-